The Best Data Visualization Tools For Performance Marketing
The Best Data Visualization Tools For Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional expenses, it can bring about greater accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more complete picture of user journeys throughout channels.
Furthermore, this kind of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to comply with various data regulations. It's additionally a great deal less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems progressively transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information conversion rate optimization for e-commerce and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small item of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is a data collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.